How can you attract and engage more customers to your salon?

You probably experience how hard it can be to attract more customers to your salon and prevent them from going to competitors. However it is more difficult to keep them as loyal customers for longer terms. The main problem is that people today are conscious consumers and they always search for new products or services and choose the best deal. But then you can ask the question: how can I be efficient and profitable in such a demanding field? The answer is simple: offer them what they want.

Surviving is the main goal of hair and beauty salons since there is a huge increase in their numbers that causes huge competition in this field. Owners try to introduce services and products that will improve the situation. But what is the solution that can achieve this? And how can you win the competition while your business is successful and profitable?

This solution is a simple one but you will soon realize its greatness. If you would like to increase the numbers of your customers you need to adopt methods that will help you engage customers for long relations. In this way you can get new clients who will make your clientele after then. In this way you can save valuable time that was wasted for searching new and new customers. From this point you can care of existing customers and you can launch campaigns to gain new ones from time to time. But not all the time. And that is the point. Satisfy your customers and engage them with your services. How can you do that?

The solution...

Find a solution that helps you contact people one by one even at the very same time to make them feel that they are personally important for you. This solution is implementing SMS messaging into your IT system. Therefore you will be able to send SMS messages from your computer to the mobile phones of your customers. Imagine that how a flexible solution it is!

SMS messaging helps you organize days more effectively but what is more important it offers comfortable services for your customers. These services can be appointment reminders, promotions or coupons and all of these sent as text messages to mobile phones! This kind of attention will surely be noticed by clients. But first you need to attract them to choose your salon. What is the first task? Call their attention to your salon with promotions and coupons. After you gain the mobile phone number of people you can launch SMS campaigns and send them SMS coupons that can be used in your salon. Exploit the benefits of mobile messaging! It helps you reach great numbers of people within seconds even at the same time.

But how can you send bulk SMS messages to lots of people?

How to realize SMS functionality in your IT environment?

To achieve SMS functionality in your IT infrastructure you need to implement an SMS gateway software such as Ozeki NG SMS Gateway. This software product can be downloaded and installed to your computer. It will provide SMS functionality to your IT system. Then you can build your own SMS system to reach great numbers of people in a discreet but efficient way.

The SMS gateway forwards SMS messages to the mobile network in two possible ways: A GSM modem or phone is attached to the computer with a datacable and the SMS gateway operates this modem. This is called GSM modem connection. The other alternative is IP SMS connection. In this case the SMS gateway connects directly to the SMS center of a mobile service provider over the Internet.

sms solution for hair an beauty salons
Figure 1 - SMS solutions for Hair and beauty salons

How can you use SMS messaging for hair and beauty salons?

SMS messages can be sent to attract customers and they also help you engage them with your services. First you can send SMS coupons, games, discounts or any other type of messages that cannot be refused by people. (E.g. Show this SMS in X.Y. salon and you will get 10% off the price) If you have a clientele you can send them SMS reminders about appointments and further coupons and discounts to keep them as loyal customers.

  • Use SMS messaging to launch SMS marketing campaigns: send SMS coupons, tickets, quizzes, games, etc via SMS to call the attention of people to your salon.
  • Send SMS reminders to customers (Offer a flexible solution that helps organize both your and customer's days efficiently. Remind people of their appointments to reduce "no shows")
  • Send VIP offers to special customers (Increase their loyalty)
  • Send out the details of your latest promotion
  • Notify and inform customers about new products, services available
  • Send beauty tips and advice

Find a few tips on how to increase customer phone number base

Ozeki NG SMS Gateway can be obtained by opening the download page: Download Ozeki NG SMS Gateway!

Summary of SMS solutions for hair and beauty salons

If you are looking for a solution that helps you attract more customers and engage them for long relationship building an SMS system based on Ozeki NG SMS Gateway is the best option for you. SMS messaging allows you to reach your audience on their mobiles in a discreet manner while you can be sure that your message will be read. In this way you can save time and increase revenue by paying attention to the needs of your customers.

If you have any further question please do not hesitate to contact us at: info @ ozekisms.com.

Now visit our Product pages where you can know Ozeki NG SMS Gateway in details and you can get a free trial to test the system

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